Category: Research

“Weu Schifoan is’ des Leiwandste!” – The Gold/Ski Pass Ratio 2026

Posted on by Incrementum AG

“Weu Schifoan is’ des Leiwandste!” – The Gold/Ski Pass Ratio 2026

Skiing has never been as cheap as it is this winter! – This is the highly encouraging key message for all ski-loving gold investors from the In Gold We Trust Gold/Ski Pass Ratio. We are publishing this on the occasion of the Hahnenkamm races in Kitzbühel, which begin on Friday. One ounce of gold now buys 48 one-day ski passes, which is 13 day passes or 37.1% more than last year, based on our index for 11 renowned Austrian ski resorts. This has once again shattered the record set just last year. This highly welcome development for skiing gold investors is due to the gold price rally, which has now been going on for more than two years and accelerated again in 2025. In euros, gold rose by 44.9% in 2025, meaning that the gold price in euros has almost doubled in the past two years.

 

Hello, again! – The iPhone/Gold Ratio 2025

Posted on by Incrementum AG

Hello, again! – The iPhone/Gold Ratio 2025

The past 12 months have been more turbulent than Tim Cook, Apple’s CEO, would have liked. Donald Trump’s controversial and erratic tariff policy has also had a major impact on Apple. Surprisingly, however, the tariffs have not led to a price increase in US dollars. The price of the iPhone 17 Pro Max with 1 TB of storage is USD 1,599, the same as last year. Gold investors, on the other hand, are delighted with the cheapest iPhone ever. The iPhone 17 Pro Max with 1 TB of storage costs just 0.46 ounces of gold. In 2022, 0.87 ounces of gold had to be paid, in 2023 0.78 ounces, and in 2024 0.64 ounces. Compared to the iPhone XS, which was by far the most expensive iPhone in gold terms, costing a hefty 1.13 ounces of gold in 2018, the price decline is almost 60%. The reason for this price decline is obvious. As of the end of August, gold rose by 37.8% on a US dollar basis compared to the previous year, and by 80.2% compared to 2023.

O’zapft is! The Gold/Oktoberfest Beer Ratio 2025

Posted on by Incrementum AG

O’zapft is! The Gold/Oktoberfest Beer Ratio 2025

On Saturday, September 20, it’s that time again – the 190th Oktoberfest will be opened with the traditional beer tapping. Yet, the exuberant atmosphere on the Theresienwiese continues to be dampened by a glance at the beer price. This year, a Maß of beer at the Oktoberfest costs up to EUR 15.80, 3.3% more than last year. However, gold investors have no reason to complain, as the sharp rise in the price of gold over the past 12 months, with numerous new all-time highs, is filling more and more beer mugs despite the renewed price increase. At 186 Maß Oktoberfest beer per ounce of gold, gold investors are able to afford 38 more Maß than in 2024. This corresponds to an increase of almost 26%! Compared to 2023, gold investors can buy 67 Maß or 56% more beer.