“Weu Schifoan is’ des Leiwandste!” – The Gold/Ski Pass Ratio 2026

Skiing has never been as cheap as it is this winter! – This is the highly encouraging key message for all ski-loving gold investors from the In Gold We Trust Gold/Ski Pass Ratio. We are publishing this on the occasion of the Hahnenkamm races in Kitzbühel, which begin on Friday. One ounce of gold now buys 48 one-day ski passes, which is 13 day passes or 37.1% more than last year, based on our index for 11 renowned Austrian ski resorts. This has once again shattered the record set just last year. This highly welcome development for skiing gold investors is due to the gold price rally, which has now been going on for more than two years and accelerated again in 2025. In euros, gold rose by 44.9% in 2025, meaning that the gold price in euros has almost doubled in the past two years.