O’zapft is! The Gold/Oktoberfest Beer Ratio 2025

On Saturday, September 20, it’s that time again – the 190th Oktoberfest will be opened with the traditional beer tapping. Yet, the exuberant atmosphere on the Theresienwiese continues to be dampened by a glance at the beer price. This year, a Maß of beer at the Oktoberfest costs up to EUR 15.80, 3.3% more than last year. However, gold investors have no reason to complain, as the sharp rise in the price of gold over the past 12 months, with numerous new all-time highs, is filling more and more beer mugs despite the renewed price increase. At 186 Maß Oktoberfest beer per ounce of gold, gold investors are able to afford 38 more Maß than in 2024. This corresponds to an increase of almost 26%! Compared to 2023, gold investors can buy 67 Maß or 56% more beer.